We’re AJ Equestrian—two lifelong riders turned product developers with a shared passion for horses, innovation, and elevating the sport we love.

AJ Equestrian was born out of the many long days in the saddle, noticing the little things that could be better—and deciding to actually do something about it. As equestrians ourselves, we know the difference quality gear makes. After years of riding, competing, and caring for our horses, we saw the need for smart, subtle improvements to everyday equipment that riders could truly rely on.

Our journey began with countless prototypes and over a year of hands-on testing, leading to the creation of our first product: Bonnet Bond—the invisible way to secure your bonnet. It solves a problem we’ve all faced: flapping bonnets, flipped-up ear covers in photos, and sensitive horses uncomfortable with movement on their foreheads. With Bonnet Bond, we’ve created a clean, effective, and horse-friendly solution that stays put, so you can focus on your ride.

Together, we’re committed to building a brand that blends functionality, style, and performance. Every AJ Equestrian product is thoughtfully designed, rider-tested, and horse-approved. We’re proud to be part of this community, and even prouder to offer gear that helps you ride with confidence.

Thanks for being on this journey with us. We’re just getting started.

— The AJ Equestrian Team